Maprix vs Local Falcon
Maprix wrote this page. Everything about Local Falcon here is public, dated and sourced, and every row points to the source list at the end of the page. Prices and plans change over time.
Local Falcon is one of the well-known tools in grid-based local rank tracking, and Maprix does the same core job: it divides an area into points, runs the same search from each one and maps where a business is really visible. So the question is not "which one can do this?" Both can. The real differences sit in three places: plan structure and cost per credit, what else comes in the same account, and how much of the methodology is explained in public.
Side by side: the main differences
| Feature | Maprix | Local Falcon |
|---|---|---|
| Pricing model | Monthly or annual subscription | Monthly or annual plans; as-needed credits are also available after signing in[1] |
| Entry price | $19/mo (Solo) → 10,000 credits a month | $24.99/mo (Starter, monthly billing) → 7,500 credits per billing month[1] |
| Credit lifetime | Plan credits renew every 30 days; unused credits do not roll over | Monthly allocation expires each billing month; annual allocation expires each billing year. Separately purchased $0.05 pay-as-you-go credits do not expire[1] |
| Free start | 7-day trial with 1,500 trial credits; card required, $0 today | 100 credits on sign-up; no card required[1] |
| Grid patterns | Circular and square patterns; square grids start at 3×3, with plan limits up to 15×15; adjustable spacing | 3×3 to 21×21 grids; unlimited keywords and locations[1] |
| Extra modules | Profile audit, Review Studio, Maprix AI, share links, PNG export and profile-audit PDFs | Falcon AI analysis uses 25 credits per report; other modules and integrations have their own plan conditions[1] |
| Branded reports and integration conditions | Profile-audit PDFs with your logo are available on every plan | Check the selected billing tier for branded reporting and integrations; the account API and on-demand API have different terms[1] |
| Methodology documentation | Public methodology page in English and Turkish (no-penalty average, separate coverage) | English product documentation[1] |
Pricing: two subscriptions, two plan ladders
On Local Falcon's Starter monthly plan you pay $24.99 and get 7,500 credits per billing month; unused monthly allocation expires. On Maprix Solo you pay $19/mo and get 10,000 credits that renew every 30 days. Plans range from $19–$309/mo, Pro and Agency have a visitor discount on annual billing, and every plan offers a 7-day trial with 1,500 trial credits.
Maprix's credit unit costs are approximately $0.0012–$0.0019 at monthly list prices. Local Falcon also sells as-needed credits inside its account portal at $0.05 each; those purchased credits do not expire. Its monthly and annual subscription allocations have different expiry rules. Compare matching grid patterns, devices, frequency and extra analysis before treating credits as equal work.
The methodology difference
Whichever tool you choose, don't read a report without knowing how its numbers are calculated. Every Maprix metric definition (why average rank is calculated without penalty values, why coverage is a separate number, why error points count towards nothing) is on the public methodology page. When you compare tools, put those definitions next to the other tool's documentation; if the definitions differ, the two "averages" may not be measuring the same thing.
The honest answer: which one is for whom?
- Teams whose required scan budget and workflow match a Local Falcon monthly or annual plan
- Teams that want Falcon AI report automation in their workflow
- Agencies that need grids larger than 15×15; Local Falcon lists sizes up to 21×21
- Anyone who wants a 7-day trial with 1,500 credits before choosing an ongoing plan
- Anyone who wants to see how the measurement works: a public methodology and a plain cost rule of 1 point = 1 credit
- Businesses and agencies that want profile audits, review replies and reports in the same account as rank tracking
Frequently asked questions
What is a good Local Falcon alternative?
Compare the grid size you need, scan frequency, device settings, reporting and the other tasks you want in one account. Maprix includes profile audits, Review Studio and Maprix AI. Local Falcon offers larger grids and additional automation and integration options. Test each tool on the same business before choosing.
How do credits work in Maprix?
Maprix plan credits renew every 30 days and do not roll over. Each grid point, keyword and device uses one credit; a profile audit uses 100. Local Falcon distinguishes expiring subscription allocations from separately purchased, non-expiring pay-as-you-go credits at $0.05 each. Maprix credit unit costs at monthly list prices are approximately $0.0012–$0.0019.
If I move from Local Falcon, will my old scans come with me?
Maprix does not import Local Falcon scan history. Start a new baseline with the same business, search phrase, area and device. Read each tool’s metric definitions before comparing the two histories; matching labels do not guarantee identical calculations.
Which one is cheaper?
At monthly list prices, Maprix Solo is $19/mo for 10,000 credits per 30-day cycle and Local Falcon Starter is $24.99/mo for 7,500 credits per billing month. Maprix Agency starts at $129/mo. Compare your actual points, keywords, devices and extra features as well as the price; unused credit and renewal rules also affect the cost.
Sources and dates
- Local Falcon — Pricing and credit FAQ — accessed 2026-11-06.
If you notice that something here is out of date, write to info@maprix.io and we will correct it.