Maprix is a local SEO tool that measures where a business really ranks on Google Maps, separately from every point across the area it serves. A single "what position am I?" number can't show you that picture, so Maprix runs the same search neighbourhood by neighbourhood and puts the result on a map: where you are strong, where you are invisible, and where the line between the two runs.
For a local business the most expensive question fits in one sentence: "When a customer searches for what I do, do they find me?" Google Maps does not give everyone the same answer. Results change with where the searcher is standing, so a business can be first outside its own front door and missing from the list two neighbourhoods away, for the very same search. That is why "what position am I?" has no single correct answer. The answer is a map.
Classic rank tracking ignores this and reports one number. If the number is flattering it buys false confidence; if it is grim it causes needless panic. Both lead to the wrong decision. Maprix repeats the search from many points across the area instead, and shows the outcome as it is.
The problem we solve is a measurement problem, not a marketing one. You or your agency still do the work that improves a ranking; our job is to show, beyond argument, whether that work did anything. The idea in full is in the local rank tracker guide, and the reasons ranks move from one day to the next are in why Google Maps rankings change.
The method is deliberately simple. Nobody should trust a number produced by a method they can't follow.
Your business location is the centre, and a grid of points is laid around it. You set how wide the grid is and how far apart the points sit: a tight grid for a neighbourhood business, a wide one for a business that covers a whole city.
The search is run again for each coordinate on the grid. No point is estimated from its neighbours or filled in from nearby results; each rank comes from the real result at that point.
Google does not return the same list on mobile and desktop. The two are never blended, so you see where you stand on each one.
The numbers do not come from a statistical model or a pre-built ranking archive. They come from real searches made for your scan.
Each point is coloured by its rank. Average rank, coverage and visibility stay as separate figures; we don't produce one "score" that hides what is underneath. Three questions deserve three answers.
Every metric has a public definition on the methodology page, and the rank checker page shows how to read a scan once you have one.
Every number you see has a public definition. Average rank, coverage and visibility answer different questions, and none of them is folded into a single score to hide the others.
Read how we measureNobody can "move" a business to a set position on Google Maps, so be wary of anyone who promises it. Maprix measures where you stand; you follow your progress through evidence rather than promises.
Results come from live Google Maps searches run at the moment of the scan. No estimates, no stale database, no extrapolation: the rank you see is what that search returned, from that point, at that time.
The easiest lie a measuring tool can tell is to put a number on something it doesn't know. A number on screen feels reassuring; uncertainty does not. That is exactly why turning uncertainty into a number is the costliest mistake in this business: the user starts fixing a problem that isn't there. Our three rules come from that one sentence.
If a search returned no results at a point, or the result couldn't be read reliably, that point is not drawn as "unranked" or as the worst possible rank. It gets its own marker, sits in its own bucket with the reason written next to it, and stays out of the averages. "We don't know" and "you're doing badly" are different statements, and your map keeps them apart.
If too much of a scan couldn't be measured, a map built from the points that remain is not "incomplete", it is wrong: averages and coverage come only from the surviving points, so the picture looks normal. A scan like that is not presented as a result. It is marked invalid and the credits it used are refunded.
We don't publish claims we can't verify, about our own product or anyone else's. Comparison pages use only public, dated, sourced information and say plainly where the other tool is the better fit. See Maprix vs Local Falcon and Maprix vs LocalDominator.
See the answer to "can my customers find me?" on a map. No technical background needed: pick your business, type a search term, run the scan.
Check whether the profile work you shipped actually moved anything, keyword by keyword and area by area, instead of reading one flattering number.
Show clients progress instead of describing it. Dated scans and shareable reports are the record of the work you did.
A simple way to choose a setup: if you follow a few search terms for one business, a lean plan is enough; if you report to several clients, date comparisons and shareable output matter more. The comparison pages lay out the trade-offs, and before you measure anything, the business not showing on Google Maps guide covers the profile problems worth ruling out first.
Write to us at info@maprix.io. If a scan result doesn't make sense, include the link to the scan and the answer will be faster and more concrete: which search term, which area, which device. The same address is the right place to tell us about something the product is missing; what shapes the product is the real situation users describe.
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Maprix is responsible for the guides on this site. Our aim is to explain the evidence behind decisions about Google Maps visibility.
