Agencies
Make local SEO progress easy to review with each client
A practical reporting workflow for agencies: keep each client's scan history, compare the same locations over time, then share the evidence in a clear report.
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The workflow
From scan to client update
Set a useful baseline
Choose the client's business, search terms, area and device. Save those settings so the next scan answers the same question and gives you a fair comparison.
Rank TrackerCompare the dates
Open two scans for the same business and term. Review the summary, then inspect which grid points changed before describing the result to the client.
ReportsShare the evidence
Send a link to one selected scan or export a profile audit PDF with your agency logo. Add your own explanation and next steps before the client meeting.
Profile Audit
Inside the product
Reports
Trends, share links, white-label PDF
Explore how it worksInterface walkthrough · illustrative data
Make the monthly conversation concrete
Client reporting gets difficult when the update depends on screenshots saved in different folders, a spreadsheet someone has to rebuild, or memory of what the map looked like last month. Keep the scan history with the client’s business instead. When it is time to report, compare two dates for the same search term and inspect the points where visibility changed.
Rank Tracker records a local result across the selected grid. Reports puts saved scans side by side inside your account. A public browser link opens one selected scan, while your history and comparison stay in your account. Export an image when you need a visual for a client update. Profile audit PDFs can carry your agency logo as a separate deliverable.
Keep the measurement consistent
A before-and-after report is useful only when both scans ask the same question. Keep the business, search term, grid, device and other scan settings consistent. If the work changes several profile fields at once, record that context in your update instead of presenting the chart as proof of which edit worked.
Start with a baseline before a work period, then repeat the scan on a cadence that fits the engagement. Compare the overall summary and the point-by-point map: a stronger average can hide places where the business still does not appear. The local rank tracker guide explains what to check in a measurement tool; the Google Maps SEO guide covers the ranking context behind the numbers.
Leave interpretation with the agency
Maprix provides records and report formats. Your team brings the local context: what work was completed, whether business details changed and what the client should prioritize next. Keep that distinction clear in the report. A visible change is evidence to discuss, not a guarantee of a future position or proof that one isolated action caused it.
Use the report to make the next conversation more specific: point to the areas that improved, note the gaps that remain and agree what to check in the next period. That gives the client a traceable account of the work without turning a rank chart into a promise.
Common questions
Can a client open a report without signing up?
Yes. A public link opens one selected scan without requiring an account. It does not expose the client's scan history or the comparison inside your account. Add your explanation in the client update.
Can I put my agency logo on a report?
You can export a Profile Audit PDF under your agency logo, without Maprix branding. The share link and scan image are separate report formats.
Does a report prove that our work caused a ranking change?
No. It shows what changed between scans made with the same settings. Record other work and market changes too; the comparison does not establish cause by itself.
Does Maprix provide local SEO services to my clients?
Maprix provides measurement, profile audit and reporting tools. Your agency decides what to recommend, explains the findings and manages the client relationship.
Go deeper
- Local Rank Tracker: How It Works and How to Choose OneWhat a local rank tracker measures, how it differs from a classic rank tracker, how grid scans work, and the five things to check before you pay for one.
- Google Maps SEO: How to Rank Higher in Local ResultsA practical guide to Google Maps SEO: why your rank changes street by street, what the map pack rewards, and how to measure the result honestly.