Understand local SEO. Measure what changes.
Google Maps visibility, Business Profiles and reviews. From your first scan to a repeatable workflow, understand what to check and why.
Choose where to start
What are you working on?
Pick a task. Follow three guides that build on each other.
Measure your visibility
Understand the search, choose a grid, then read the result.
Work on your profile
Get the basics right before changing what you measure.
Handle reviews well
Ask appropriately, reply thoughtfully and know what can be removed.
Explore the library
Our measurement methodology17 guides shown
-
Google Business Profile Optimization: A Working Order
Google Business Profile optimization in working order: which field to fix first, what each one actually does, and how to check whether the change worked.
-
Multi-Location Local SEO: Every Branch Is Its Own Map
Multi-location local SEO in practice: keep branch profiles accurate, compare nearby locations with consistent settings, and read each branch's own history.
-
Local Rank Tracker: How It Works and How to Choose One
What a local rank tracker measures, how it differs from a classic rank tracker, how grid scans work, and the five things to check before you pay for one.
-
Business Not Showing on Google Maps? Causes and Fixes
Business not showing on Google Maps? Find out which kind of invisible you are, then check suspension, duplicates, distance and competition by measuring.
-
How to Create a Google Business Profile, Step by Step
Create and verify a Google Business Profile for free, step by step, with a clear answer at each step to the question that matters: does it affect ranking?
-
Geo-Grid Rank Tracking: Setup and How to Read a Scan
Learn how to set up a geo-grid rank scan, keep later comparisons consistent, and read point-by-point Google Maps visibility without overreading one result.
-
The Google Map Pack: What It Is and How to Get In
What the Google map pack is, how it differs from the longer list behind it, why it is rebuilt for every search, and why one screenshot cannot answer it.
-
Google Maps SEO: How to Rank Higher in Local Results
A practical guide to Google Maps SEO: why your rank changes street by street, what the map pack rewards, and how to measure the result honestly.
-
How to Read a Local Rank Report: A Real Maprix Example
Read a real local rank report: compare average position, coverage and device results, understand missing points, and plan a consistent follow-up scan.
-
Local SEO: A Practical Checklist for Small Businesses
Local SEO checklist for business owners: make profiles accurate, explain real services and locations, earn trust and measure changes consistently.
-
Mobile vs Desktop Google Maps Rankings: A Fair Test
Compare mobile and desktop Google Maps rankings with a controlled setup. Keep location, query and timing steady, and interpret device results separately.
-
How to Respond to Google Reviews: Templates That Work
Reply templates for positive, negative and suspected fake Google reviews: a four-part structure, filled-in examples and the five mistakes to avoid.
-
Service Area Business SEO: Google Maps Without an Address
How plumbers, locksmiths, cleaners and other service area businesses rank on Google Maps: the service area, a hidden address, and measuring the whole area.
-
Why Google Maps Rankings Change: Wave or Current?
Third yesterday, seventh today. The six forces that move Google Maps rankings and three rules for telling a passing wave from a real decline.
-
Google Business Profile Categories: Choosing the Primary
Your primary category is the heaviest signal on your profile and the costliest mistake. How to choose it, use secondaries and change it safely.
-
How to Get More Google Reviews: Link, QR Code and Timing
Get your Google review link, turn it into a QR code, ask at the right moment and make it routine: more reviews with no incentives or filtering.
-
How to Remove Google Reviews: What Comes Down, What Stays
Can you remove a Google review? Which reviews Google takes down and which stay, how to report and appeal, and how to reply to the reviews that remain.
No guides match. Try a shorter term or choose another topic.
Put what you learn to work.
Choose a workflow for your business, agency or multiple locations, from measurement to reporting.
Explore solutions